![]() ![]() Click on the top left menu and select "Create an augmented reality lens". Log in to the website and connect to Ads Manager. In the latter case, it means that all filters you create can be reused. ![]() ![]() You can start with a template, which allows you to use a pre-selected combination of 3D assets as a base for your lens, rather than customizing each element from scratch. Lens creation from scratch allows you to have full control over the 3D assets you include in your lens, in addition to any sound and/or text. There are no creative fees to access the 3D asset repository, however, minimum daily campaign spends requirements apply. Free: with any budget, you can create different lenses.Fast: it only takes a few minutes to create the first lens.Simple: this allows you to create your own AR experiences by choosing from hundreds of 3D objects and animations.This tool is aimed at brands present on Snapchat that want to launch an advertising campaign through a Snapchat filter. It can be accessed from the internet, without the need to download any software. On the one hand, the Lens Web Buildertool easily creates the augmented reality lens. They also allow products and product features to be displayed through the camera.įrom the platform itself, there are two options for you to create Snapchat Lenses. It serves to allow Snapchatters to interact with 3D objects superimposed on the world. World Lenses: These are lenses that appear on the external camera and allow users to detect and map the environment around them.Some brands use them to transform people into the icon of their brand or for product testing, such as makeup, jewelry, etc. Facial lenses: These are those that have an innovative technology that allows precisely manipulating the eyes, head, mouth, and even the shoulders of the user to transform his or her face.There are two different types of lenses depending on the objective pursued. ![]()
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